Peter Ponomarev

Background

SureCritic specializes in customer reviews and relationships, with a focus on automotive dealerships and related businesses. SureCritic provides a verified customer review platform, a customer survey platform and applications to analyze and react to customer feedback.

SureCritic was a small company, so ideas were quickly implemented. Inception phases tended to be very brief. The elaboration and construction phases often iterated together.

website

One of my first projects was to modernize the company home page and a search results page that occurs after the primary search.

The homepage was initially unfocused with no indication of what SureCritic does and for whom. I simplified the message and focused the page upon searching for reviews. This is supported by value statements with link-outs to describe the purposes of the company.

I designed the site to be responsive to changing form factors. The hero image on the home page is derived from the user’s current location.

dASHBOARDS

SureCritic provides a set of web applications for corporations and their subsidiaries to analyze customer feedback and response performance to that feedback. Performance can be analyzed from a corporate, regional or business level using dashboards.

When designing the dashboards, I first used Sketch to develop a concept. From there I chose the closest equivalent in the Highcharts javascript library and modified the code so the graphs would react to the performance criteria that is set — each graph has customizable time periods and thresholds.

REVIEWREACH

ReviewReach(tm) is a mobile application that provides a lightweight way for representatives at businesses to quickly request feedback lin a lightweight way from a customer using review platforms such as Yelp, Facebook, Google or SureCritic.

I developed each iteration of the workflow in Sketch, then prototyped the iterations directly on the phone using InVision.

RESPONSIVE BUSINESS TOOLS

The SureCritic website was composed of two aspects: The customer-facing search experience, and the back-end suite of tools for businesses.

I was tasked with re-imagining the back-end tools within a new responsive UI framework that could scale from phones to the desktop. As I iterated in Sketch I would test responsive behavior using InVision. Below are mockups and redlines of the basic frame layout for the two extremes, desktop and phone.